How Much Are YouTube Ads Costing?

How Much Are YouTube Ads Costing?

how much is youtube ads

YouTube exploded in popularity after former PayPal workers Chad Hurley, Steve Chen, and Jawed Karim hatched the idea to post videos online while at a dinner party. Its first video was a short film of co-founder Karim applauding elephants’ “very, very big trunks” at the San Francisco Zoo. It wasn’t until 2006 that YouTube formally launched, attracting over 65,000 new users a day and dazzling the digital industry.

How much is youtube ads can be significant? If you’re a business owner interested in pursuing this form of marketing, it’s important to understand how much it can cost and what your campaign goals should be.

Deciphering the Cost: How Much Are YouTube Ads

One of the most important factors that dictate your YouTube ad cost is the type of ad you choose to run. There are many different ad types available, each with its own set of benefits and drawbacks. For example, bumper ads are 6-second videos that must be watched before a user can watch their intended video. Sponsored cards are contextual advertisements that appear next to a video or in the search results. Overlay ads are bottom-screen advertisements that are either image or text-based. Skippable video ads are in-stream advertisements that play prior to, during, or after a video and allow viewers to skip them after 5 seconds.

Another major factor that determines your YouTube ad costs is the pricing model you select. YouTube allows you to choose between a cost-per-click (CPC) and a cost-per-view (CPV) model, depending on your ad goal and campaign subtype. CPC ads are charged based on the number of times your ad is clicked and CPV ads are charged based on how many people view your ad for at least 30 seconds. Choosing the right pricing model can drastically lower your YouTube advertising costs.

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