Website Testing For Higher Conversions
Sometimes the most effective website conversion optimization tactics are the ones that involve addressing the small things that quietly undermine your website’s conversion potential. These issues can be anything from an unclear call-to-action to a slow-loading site, and they often go unnoticed by your website visitors. Website Testing for Higher Conversions
That’s where the CRO (Conversion Rate Optimization) process comes in – it’s all about finding these hidden opportunities to boost your website conversions by reducing or eliminating the barriers that prevent people from completing their desired action on your site. The best way to do this is through conversion rate optimization testing.
Website Testing for Higher Conversions: A/B Testing & UX Strategies
Using tools like A/B testing or Visual Website Optimizer, these types of tests provide a controlled environment where you can run multiple test variations to see which ones perform better and why. The goal is to increase conversions without needing to invest additional money in acquiring traffic.
Another popular type of testing is multivariate testing, which discovers how the combination of changes affect conversions. This is used when you want to understand the impact of a variety of factors on conversions, but you don’t have enough statistical accuracy with A/B testing alone.
Finally, user testing can be extremely useful for CRO because it focuses on the actual experiences of your website visitors in order to uncover any usability problems that are impeding your conversions. Using techniques like form analysis, you can determine which parts of your website are creating friction with your visitors and then optimize them accordingly. For example, you might want to reduce your form’s fields or change the language on your calls-to-action to make it more persuasive.